Thomaï Serdari, PhD

Thomai Serdari, Ph.D. is a strategist in luxury marketing and branding. She helps clients launch, grow, and successfully manage luxury brands. She is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market.

Prof. Serdari has been teaching at New York University since 2004 and at Stern since 2012. She developed the core courses for the MBA Business: Luxury & Retail specialization among others and became Academic Director of MBA Business: Luxury & Retail in 2019.

She is the editor of Luxury: History Culture Consumption and podcast host of Populuxe.